The Evolution of 1930s Jewellery: The Rise of Art Deco
During the 1930s, jewellery design underwent a significant transformation. The heavy, dark styles of previous decades gave way to lighter, more refined aesthetics. Silver, white, ivory, and transparent diamond settings became popular, reflecting the elegance of the era. By the end of the decade, gold-set gemstones made a comeback—something that hadn’t been seen since before the 1900s.
What is Art Deco Jewellery?
Art Deco jewellery emerged in the 1920s and thrived throughout the 1930s. This iconic style reflected the cultural and societal changes of the time, heavily influenced by modernist movements in art, architecture, and design.
Origins of the Art Deco Style
- The term “Art Deco” comes from the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris.
- Influences included:
- Cubism and Futurism – Bold, abstract geometric forms
- Ancient Egyptian and Aztec art – Exotic and symbolic motifs
- The Machine Age – Symmetry and sleek, industrial aesthetics
Characteristics of Art Deco Jewellery
- Geometric shapes and symmetrical patterns – Clean, structured designs
- Bold colour contrasts – Use of striking gemstones
- Precious metals – Platinum and white gold were preferred
- Vibrant gemstones – Diamonds, emeralds, sapphires, and rubies
Technological Advancements
Advances in jewellery-making techniques during the early 20th century allowed artisans to craft intricate designs with greater precision:
- New gem-cutting techniques created sharper, more defined facets.
- The introduction of electric tools enabled jewellers to work with fine details more easily.
Popularity and Influence
Art Deco jewellery became a symbol of sophistication and modernity, often worn by Hollywood stars like Greta Garbo and Joan Crawford. Their influence helped propel the style into mainstream popularity.
Although the Art Deco era ended with the onset of World War II, its influence remains strong:
- Art Deco jewellery continues to be highly sought after by collectors.
- Contemporary jewellery designers draw inspiration from its timeless elegance and bold aesthetics.